Fun Fridays! Ford: The Exclusive Automobile Partner for The Essence Music Festival
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Next weekend New Orleans will host the annual Essence Music Festival Weekend. Essence Music Festival is the largest African American music and culture event in the U.S. attracting over 250,000 participants. Wow! That is incredible! This year’s festival headliners are Mary J. Blige, Kanye West, and Usher.
Ford, Inc. is returning for the third year as the exclusive automobile partner for the Essence Musical Festival. This year Ford has planned many awesome activities for festival attendees and the chance for attendees to win some amazing prizes. Essence Music Festival attendees can look forward to:
- Opportunities to test drive Ford’s new 2012 automobiles such as the new 2012 Ford Edge, the new 2012 Ford Explorer (North American Truck of the Year), and of course the best selling new 2012 Ford Focus.
- Opportunities to win cool prizes inside the Ford Booth and participate in an exclusive broadcast with SirisusXM live from the Ford Main Stage.
- Opportunities to meet and greet celebrities and obtain autographs inside the Ford Booth!
More importantly, Ford is giving one festival attendee the chance to win the new 2012 Ford Focus! Wowza! Who doesn’t want a new car? Remember when I told you guys about Ford giving away a 2012 Ford Focus at the 2011 BET Awards this Sunday? By the way you still have time to enter the contest. The new 2012 Ford Focus is a pretty cool vehicle. It gets 40 mpg and includes Ford’s MyFord Touch™ technology. – a simple intuitive touch screen that lets you control your navigation, phone and entertainment. The winner will also participant in an exclusive broadcast with The Steve Harvey Morning Show.
As you can see festival attendees will have many opportunities to learn about Ford, Inc. and its new 2012 models in a fun and inventive way.
If you are in New Orleans at the Essence Music Festival next weekend, be sure to check out the Ford Booth and test drive their new 2012 vehicles.