Luxetips Autombiles: New 2013 Ford Fusion Gives Nod to Tupac Shakur in "A Rose" Campaign
A good friend of mine has inspired me to get on my knees and “Surrender all” of my fears, worries, and doubts to God. And when I do, I always find the right answers. Divine.
Ford Motor Company has debuted the new Ford Fusion in a compelling campaign entitled “The Rose”. This campaign honors the late Tupac Shakur and features his beautiful poem “The Rose That Grew from Concrete.” The campaign, called “A Rose,” is currently running and includes a TV advertisement in which consumers witness members of a Ford product team creating a breakthrough product by chiseling a large block of concrete into the all-new midsize sedan. The ad, which features Andre Royo from HBO’s “The Wire,” includes a voiceover reciting the late Tupac Shakur’s poem, “The Rose That Grew from Concrete.”
“The all-new Ford Fusion is such a breakthrough vehicle for Ford,” said Shawn Thompson, Ford manager, Multicultural Marketing. “The late Tupac Shakur’s poem, “The Rose That Grew from Concrete,” is the perfect description for the way the new Fusion’s design came to be. As it’s described in the words of the poem, the Fusion is a clear testimony of what we can do if we keep our dreams. “This campaign breaks completely away from anything we’ve done in the past to introduce consumers to a new vehicle utilizing a poem by one of hip hop’s most celebrated artists,” Thompson added. “This campaign, like the poem, has an inspiring message at its core.” The fully integrated campaign also includes radio and print ads in addition to a digital execution featuring a series of Web videos that will live on www.ford.com/brandnew.
The Ford Fusion has a sleek design and equips consumers with seven must-have technologies, including an available Lane-Keeping System, adaptive cruise control, active park assist and MyFord Touch®. In addition to its technology features, Fusion offers the broadest selection of fuel-efficient powertrains in the midsize segment. It offers hybrid and plug-in hybrid alternatives, a pair of EcoBoost four-cylinder engines, a normally aspirated four-cylinder engine, front-wheel drive and all-wheel drive applications and a choice between automatic and manually shifted six-speed transmissions.
Check it out: