Luxetips Automobiles! 2015 Further With Ford Trends-Silicon Valley, CA
Do not be paralyzed by fear.
Last week I had the amazing opportunity to attend the 2015 Further With Ford Trends Silicon Valley conference.
Ford has hosted this conference for the past five years and this year the conference focused on Ford’s Smart Mobility Plans.
Ford invited hundreds of journalist and influencers from around the world to attend this conference.
I arrived in San Francisco and was greeted by my personal Ford driver. I was escorted to my hotel in San Francisco in the new 2015 Ford Explorer. Lush and luxe!
I had a few hours to walk around Union Square and had a chance to check out one of the many hearts on display in San Francisco as part of the “Hearts in San Francisco” project which will benefit The San Francisco General Hospital.
I love love!
Our first official event as part of the 2015 Further With Ford Trends-Silicon Valley, CA was a keynote presentation by Ford CEO, Mark Fields, and dinner at Pier 57.
My dinner attire!
Here are some of the key points and initiatives Mr. Fields discussed that evening:
1. GoDrive- This is an on-demand car-sharing pilot with a pay as you go approach. It offers one-way trips with guaranteed parking.
2. InfoCycle- This programs uses bikes so both consumers and cities can use data from bike sensors. This data will be combined with vehicle data to analyze road quality for drivers.
2. Data-driven insurance-This initiative creates driver profiles based on behavior behind the wheel and shares this information with insurance providers and rental car companies for more personalized, and hopefully discounted rates. Fabulous!
The next day of the 2015 Further With Ford Trends Conference took us to the famous Silicon Valley to learn more about Ford’s Innovation and Research projects while also visiting Hewlitt-Packard and SAP.
When we arrived at Hewlitt-Packard we were treated to a welcome message by the CEO of Hewlitt-Packard, Meg Whitman. Talk about major!!!! She is a legend in the tech world.
FUTURE OF SUSTAINABLE CITIES
The first session discussed the future of sustainable cities. We learned of various initiative to handle congestions and limited resources in urban dwellings. One of the innovators and leaders in this initiative is Pashon Murray, Co-Founder of Detroit Dirt. Pashon is from Detroit and she has made it her mission to revitalize neighborhoods in Detroit by finding solutions to reuse or recycle everyday waste and reduce landfill use.
Another notable presentation discussing the future of sustainable cities, was given by Mike Tinskey, Global Director, Electrification & Infrastructure, Ford Motor Company. He discussed the benefits of electric cars. Notably, how these cars are good for the environment.
THE AUTOMATION EFFECT
The next session discussed the automation effect. Particularly the future of self-driving cars. Wowza. Ken Washington, Vice-Preisent, Research and Advanced Engineering at Ford, discussed some of the “automation” technology currently available in Ford vehicles. such as driver-assist, lane-keeping, blind-spot alert (my favorite!) and adaptive control. The question is are we ready for totally self-driving vehicles? Well Divas hold your horses, because the technology is already here and coming soon!
THE ABCs OF XYZ
Our last session at Hewlitt-Packard discussed the influence of the Z generation on innovation and technology. The Z generation is young consumers, some still in their teens. These consumers have lived their life in the digital age and it influences how they communicate with each other and brands. So true!
This session was the most exciting! It included presentations from Susan Paley, former CEO and Co-Founder of Beats by Dre, Alexis Ohanian, Co-Founder of Reddit and my shero Sophia Amoruso, Founder and Creative director of Nasty Gal. I was literally swooning. Here are a few key points from each speaker:
Susan Paley, Beats by Dre: “Beat By Dre was created because we wanted to put the emotion back into music.” Credits athletes with making Beats By Dre a global phenomenon.
Alexis Ohanian, Co-Founder of Reddit: ” Discovered the Internet when he was 9 and it made him feel so powerful with all of the information available. He started building websites at the age of 9 and now is a motivational speaker.
I love this quote he put up on the board:
Done and done.
Sophia Amoruso, Founder and Creative Director of Nasty Gal: learn as much as you can about your passion or business and work incredibly hard. Her book #GirlBoss is a must. It is so motivating!
We later visited SAP and Ford’s Research and Innovation Center.
We had a chance to check out the Ford GT Supercar. Hotness!
We also learned about some of Ford’s new innovations such as Smart Park, The Internet of Transportation, 3-D printing and my favorite peer-to-peer car sharing. I was particularly interested in how ford is using 3-D printing. My son is obsessed with 3-D printing. Ford uses 3-D printing to create prototypes and develop new technologies quickly.
Check back tomorrow as I share scenic pictures of San Francisco I was able to capture while driving Ford vehicles. Stunning.
Disclaimer: All airfare and accommodations were provided complimentary via Ford. However, all opinions are my own.