Luxetips Automobiles: Ford Looking For One Hundred Social Influencers to Launch New Ford Fiesta Ad Campaign
Are you a social media influencer and want to get involved in something revolutionary and exciting? Well Ford has just the opportunity for you.
To tell the new car’s story, Ford announced today that it is seeking 100 social influencers, who – through a mix of paid media, social media and experiential events – will convey the unique personality and attributes of the new 2014 Ford Fiesta in an entirely different way. Ford made the announcement at the Social Media Week convention in New York.
“Fiesta was designed to reflect the individuality of the customer, so we feel the marketing efforts should give the reins to the people who will be driving it,” says Jim Farley, Ford Motor Company executive vice president of Global Marketing, Sales and Service andLincoln. “We have a fuel-efficient, tech-savvy and stylish car that doesn’t sacrifice on performance – it truly has its own personality. That personality will come through in the stories and experiences of real people.”
Ford will partner with nationally prominent television, entertainment and sports events including American Idol and X Games, legendary music festival Bonnaroo, and other media and entertainment hubs where agents will be at the center of the action.
The new Fiesta Movement will bring together alumni from the highly acclaimed original Fiesta Movement. The campaign will include celebrities, current Fiesta owners and new agents – all carrying out a series of exciting missions with the 2014 Fiesta. Ford will provide agents with gas, insurance coverage, cameras and other tools they need to create content.
The missions – which will span the country throughout the year – are expected to be seen on TV shows, social media sites and paid advertisements, and engage millions of people. Over the course of the original Fiesta Movement, agents traveled more than 1 million miles in Fiestas, created more than 50,000 pieces of content, and generated nearly 30 million views through social media.
The next Fiesta Movement content will be live on www.fiestamovement.com; Ford will promote the content across multiple channels.
Ford will kick off the campaign by recruiting agents – influencers as expressive as the new car – who inspire their friends both online and off. Agents will be selected based on their story and social prominence, among other attributes, and through their voices they will help to shape the story of the new 2014 Ford Fiesta.
Agents will debut the content they create on their own social pages, and then, as it gains popularity, Ford will feature it on www.fiestamovement.com and amplify the best of the best across digital, print, broadcast and outdoor advertising. Any and all content can become part of the living, breathing story of the new Ford Fiesta.
Exciting right?? Do you think you have what it takes to become a Social Agent to kick off the new Ford Fiesta? If so, apply here: www.fiestamovement.com.