Luxetips Automobiles! Ford Partners with NBC for Reality TV Show: Escape Routes
Keep believing and having faith and watch divine miracles happen!
Ford Motor Company has once again took the automotive industry to another level. As you know Ford was the first automotive company to use social media to reach consumers. It was also the first automotive company to use social gaming to showcase its products. Now Ford is the first automotive company to launch a Reality TV show that will showcase its automobiles using interactivity while featuring six teams competing for a grand prize of $100,000. Fabulous!
“Escape Routes” will air on NBC and mun2, the leading bicultural cable network for young Latino Americans, Saturday nights starting March 31st. Escape Routes will feature six teams of two people facing real world challenges on a road trip in the new 2013 Ford Escape.
“This is the first time an automaker has used prime-time television to launch a new vehicle and it is a great showcase for the all-new Escape,” said Jim Farley, Ford group vice president for Global Marketing, Sales and Service. “‘Escape Routes’ builds on the success of Ford’s previous social engagement programs and takes it to the next level with TV. This is another example of the innovative ways Ford is reaching consumers.”
“Escape Routes” will be produced by eight-time Emmy Award-winning producer Elise Doganieri and David Leener from the Profiles Television team. “Escape Routes” is another step forward for Ford in merging product into new media.
The journey begins in Los Angeles before heading to New York, Atlanta, Miami, San Francisco and Las Vegas/L.A. Each stop will engage the online followers and tap into the fabric of the local culture. Viewers will be able to interact with and compete alongside the six teams throughout their adventures at escaperoutes.com.
The all-new Escape is Ford’s newest sport utility vehicle. Nearly 2 million Escapes have been sold since the model was first introduced a decade ago, making it the best-selling small SUV in the United States. The new SUV has 11 exclusive features, including the class-exclusive hands-free liftgate, as well as fuel economy projected to top any vehicle of its kind on the market today.