Luxetips Events! Ford Women Taking The Wheel
Life is beautiful! Enjoy it!
To kick off the Atlanta Auto Show and to celebrate National Women’s Month, Ford hosted a fabulous event celebrating Women. Specifically, the event celebrated the value of women purchasing power, powerful Women in the Boardroom and beyond. The event was hosted by Ford Motor Company, Georgia State University and Little Pink Book.
Ford Motor Company used this event as a platform to introduce the 2013 Ford Fusion. Ford’s new Fusion is highly targeted to a demographic Ford names, “Jennifer” – a savvy, stylish, educated, career-minded women who values good brands at reasonable prices and needs a vehicle that ultimately makes her life easier.
The event was held at the W Atlanta Downtown and included a Networking session, Panel Discussion, and Follow-Up Q & A. The Panel was incredible! These Women are leaders and innovators in their perspective industry. The panel included:
Ford’s Sheryl Connelly, the company’s global trends and futuring expert, Ford Brand Content & Alliances Manager, Crystal Worthem, Dr. Pam Scholder Ellen, Associate Professor, Department of Marketing at Georgia State University and Cynthia Good, CEO and Founding Editor of Little PINK Book.
Here are some pics!