Luxetips Events! Lincoln Collaborates with Aloe Blacc to Create Interactive Music Video Experience
How was your day? Mine was blah, but I thanked God anyway!
Lincoln Motor Company has teamed up with new Interscope artist Aloe Blacc to create an interactive music video. Those watching the Grammy’s last night caught a glimpse of the video during the Lincoln Motor Company commercials.
“Lincoln is a classic luxury brand but reinventing itself in a very modern way, which I can relate to right now as an artist going through a transformation with my music,” Blacc said. “The way the digital experience was shot incorporates this new technology to directly engage with the individual so they become part of the story, and the results are beautiful.”
“We were thrilled to partner Aloe with Lincoln in this ground-breaking project marrying video, art and music. Aloe is a visionary artist who can seamlessly integrate creative concepts across any media platform.” Jennifer Frommer, Interscope.
The relationship with Blacc builds upon other Lincoln initiatives that involve the music and film industries. Lincoln’s “Hello, Again” campaign, an initiative that launched last year with a re-imagined 360-degree, interactive online concert experience featuring award-winning singer/songwriter Beck, introduces consumers to a luxury automotive experience different from the competition.
By working with artists who share the brand’s passion for art and design, Lincoln is able to create quality content for its digital platforms and series such as “Hello, Again” and The Lincoln Reimagine Project. To view recent works from those campaigns and others, and to learn more about Lincoln’s uniquely designed vehicles, visit Lincoln Now.
Divas check out all four videos here. I am in love with the first song: Love is the Answer! I am downloading this now. Amazing!