Postcard to Paris: Lacoste
Not only do we have the French to thank for haute couture and macaroons but also for Lacoste, the sporty and iconic tennis gear that has made its way into mainstream fashion.
For the French Open 40th Anniversary, Rolande Garros celebrated the famed French tennis player, Rene Lacoste. I have to admit, as much as I knew Lacoste was a tennis brand, I had no idea that the brand celebrated an actual tennis player, Rene Lacoste.
Rene Lacoste introduced his tennis shirt in 1929. The crocodile became the brand’s trademark, because Rene Lacoste was nicknamed the Crocodile and a friend had crocodiles embroidered onto Lacoste’s tennis shirts. I found a ton of cool Lacoste merchandise in the official stores onsite. I fell in love with this t-shirt You can find it and other Lacoste French Open paraphernalia at the Roland Garros website.